Hailie Jade Mathers, Eminem’s 27-year-old daughter, has launched her own clothing line in collaboration with her “Just a Little Shady” podcast. The collection includes sweatshirts, caps, T-shirts, and sweatpants in neutral colors. Mathers revealed that she had been working on the line for almost a year and wanted to ensure that it was not just “super comfortable and cute” but could also be worn as regular clothing.
Hailie Jade Mathers, Eminem’s daughter, has launched a new clothing line in conjunction with her “Just a Little Shady” podcast.
Eminem’s daughter, Hailie Jade Mathers, is launching a clothing line in collaboration with her “Just a Little Shady” podcast. In an Instagram Reel posted on Friday, the 27-year-old announced the new project and shared a sneak peek of the collection. The line includes different items ranging from sweatshirts, caps, T-shirts to sweatpants in neutral tones like black, white, cream, and tan. Mathers stated that the line had been in the works for almost a year, and she wanted to ensure that it was not only cute and comfortable but also could be worn as regular clothing.
The celebrity daughter also mentioned that the outfits would not look like merch, and the collection is priced between $33 and $63. Mathers modeled a pigment-dyed black sweatshirt with tonal embroidery that read “Just a Little Shady” in the clip. She added that she had gone through several rounds of suppliers to find the best fit for her brand. Last summer, she filed a trademark application to sell clothing under her entertainment brand, Hailie Jade LLC.
Mathers’ fiancé, Evan McClintock, also posed as a model for the clothing drop with her in neutral sweat suits. The couple has exciting news to celebrate besides the merch drop. They recently got engaged and celebrated their engagement at a glitzy party in April, changing into multiple black and white outfits. The couple met while attending Michigan State University and has been in love since 2016.
The launch of Hailie Jade Mathers’ clothing line is highly anticipated among her fans, many of whom also follow her podcast. With a significant event like her engagement and her clothing line in works, 2021 shaping up to be an eventful year for her. Those interested in checking out the collection can visit justalittleshadypodcast.com.